Notes
What things cost, what they are worth, and what a local business actually needs. Written to be useful whether or not you ever hire me, which is the only kind of writing worth publishing.
All notes
6 articles
- Google Business Profile setup for a Toronto business, done properly The free listing that decides whether a local business shows up in the map results, and the fields most owners never fill in. August 17, 2026 / 5 min read Read
- What should a Toronto small business pay for SEO? Published Toronto SEO retainer prices for 2026, why anything under $500 a month is usually not a campaign, and how to tell scoped local work from an empty invoice. August 17, 2026 / 6 min read Read
- The local SEO checklist for a Toronto small business Twenty things that decide whether a local business turns up in search, in the order worth doing them, most of which cost nothing but attention. August 17, 2026 / 6 min read Read
- How long does it take to build a small business website? Realistic timelines for a one page, five page and custom build, and the one thing that delays almost every project, which is not the building. August 17, 2026 / 4 min read Read
- How much does a website cost in Toronto in 2026? Real published prices from Toronto web design firms, from $299 template shops to $7,500 studios, and how to work out which band your business actually belongs in. August 17, 2026 / 7 min read Read
- Do I need a website if I already have a Facebook page? An honest answer for a local business owner: when a social page is genuinely enough, and the three specific ways it costs you customers when it is not. August 17, 2026 / 5 min read Read
Dispatch is one person in Toronto. If something here raises a question about your own business, ask me directly rather than guessing.